8 Ways Your Web Hosting Affects Your Business Online

Do you own a business? What’s the No. 1 thing affecting your business today? If you said anything other than your web hosting, you’re wrong!

If you’re in business, the internet is a must. Your website’s performance is the key to your business’ online success. But if your site crashes because of poor quality web hosting, who’s going to trust you? A slow, unreliable site will take you out of the running for potential customers, while a fast, secure site will help build trust in your brand and credibility. Don’t be a victim to cutting costs on web hosting.

Here are ways your choice of web host will affect your business performance online.

1. Speed of web pages

In today’s online world, there is no bigger problem than a slow website. And if your website is slow, customers will leave, bounce rates will increase and your business revenue could soon follow suit. In fact, studies have shown that nearly 75% of users expect a page to load in 2 seconds or less. What’s more, 30% of people will abandon your site if it takes longer than 3 seconds to load!

How well your website performs determines your conversion rate. So the question begs: what causes a slow website? By choosing a web host that is equipped with the right tools, you can keep the backbone of your business running smoothly and efficiently so that consumers or visitors are not left waiting to complete their purchases or getting the information they need on your web page.

Source: Digital Connect Mag

2. Your website security

Protection for your website should be a top priority. With over 7,000 websites infected every day, you need to make sure yours is secure.

Hacks and compromises are commonplace these days. Most occur as a result of how your web hosting provider is managing their network. Web hosts offer shared servers, colocation, cloud services and dedicated servers for individuals or businesses to host their websites and other information on the Internet. A bad web host can endanger the security of your website data.

3. Your website SEO ranking

There are hundreds if not individuals visiting your website every day. But how many of them stay on your site? This depends upon multiple factors such as the search engine ranking of your site, your site design and optimization, the content of your web pages, ease of navigation and on-page optimization techniques implemented.

Your web hosting company, the servers you use to store your website’s data, play a key role in how easy it is for Googlebot to crawl and understand your content. Bad host SEO can hurt your search engine ranking and organic traffic.


4. Uptime

Website downtime is a very common and major concern for many website owners. Website downtime can have a significant impact on the revenue of your business. If your web host is down, so is your business.

It is, therefore, important to get your hands on a host with superb uptime and fantastic customer service. After all, your website is so vital to your business that snags in any area could cost you dearly. The good news is that site hosting has advanced over the past few years, so you can find great deals with a performance that keeps your website online for everyone to browse, navigate and buy from if that’s what you want.

5. Web monitoring

Web Hosting affects your website monitoring in two ways. First, it can be the reason you don’t have any monitoring, and second, it can affect your overall performances with any kind of monitoring solution.

If your web host is slow, it’s easy for Google to identify problems with your web site. If your web hosting can handle more traffic, there’s a better chance that you won’t get Google penalties and/or enforced degradation.

Website reliability is critical for businesses. A recent study from Monitis showed that over 60% of all website outages are caused by a web host’s downtime or poor infrastructure.

Source: Acronis

6. DNS

A DNS or Domain Name Server is what converts your domain name into an IP address that a browser can identify.

Every aspect of your website hosting affects your website DNS, including web hosting control panel software, server location, physical data center security, bandwidth speeds and access to name servers.

Many times when your website’s downtime is attributed to host-related issues, it comes down to the fact that the host is using a 3rd party company for DNS. If you create your web hosting account with a reliable web hosting company, you don’t have to worry about your access to your website being revoked.

7. Accessibility

Web hosting is the main thing which requires attention when we discuss internet accessibility of a website. It should be fast, efficient and reliable in all circumstances in order to host a high-quality website.

It’s widely known that content accessibility is a significant SEO ranking factor, and with 87 per cent of people in the US alone now using smartphones as their primary internet-capable device, creating a website with easy and fast accessibility across all mobile devices is critical for digital success.

Source: Hostsailor

8. Scalability

Scalability means the ability to handle increasing amounts of things (work, requests, data) as the situation calls for it.

As a business owner, there can be many reasons for moving or upgrading your site, such as increased traffic, a complete redesign etc. A good web host knows this and should offer options to handle website traffic spikes.

A scalable website gives you more freedom to grow your business, expand your audience and hire new employees.

A good web host will offer you options that allow you to scale-up as needed, and provide you with the best possible tools, upgrades and technical for success so that you can focus on turning your business into an even bigger success!


It’s nearly everyone’s worst hosting nightmare: a website that just doesn’t deliver. And while there are various factors that affect — or even ruin — your website, a web host that is not up to snuff will affect your site the most.

There are so many different options out there that it’s hard to choose the right one for your business. However, this short guide should help you make a smarter, more informed decision and ensure you’re getting quality hosting every day.

About Lola Mays