When we think about what your business needs, a website is certainly up there. But when we talk about web design and the various trends of the industry, a strong emphasis is placed on the concept of responsive web.
Responsive web design refers to an approach that automatically adjusts the website based on the screen from which we view it. It is a very popular practice and a very common one. Why? Well to answer that question we will need to dive a bit deeper.
But fear not as by the end of it you’ll be thoroughly experienced and convinced of the importance of having a responsive website.
With all that said, let’s start.
More and More Mobile Users
At the core of the responsive web, we place a huge emphasis on mobile users. That’s because they make up a greater number of users on the internet than desktop PC users.
Because of that, we’ve seen a massive shift in the industry. Instead of web pages being built for the purpose of viewing from a 24-inch 1920×1080 monitor, we build them in what is called a “mobile-first approach”.
While mastering this technique isn’t easy at all, it will be much more beneficial for your website to have a mobile layout first.
It Improves The User’s Experience
In 2020, we are seeing a lot of UX (user experience) trends that can potentially increase the experience a user has on your website. And based on all these trends, we can safely assume that they indeed work.
There is no scientific evidence for it, only hard data that points out that users do indeed want more features when visiting the website.
And what better feature than the possibility to view a website from any device without breaking it in the process? High-quality websites with a responsive layout that can adapt to any screen change offer users the best possible experience.
And every single big company has one of these. The IT world is currently in what it’s called a “golden age”. This means that we have the technology to give you solid solutions, but we also need to maintain those solutions and improve them.
The industry strives to make an impression and a strong one for that matter. While we all know how important building websites are, it is the possibility to innovate that intrigues most AAA web development companies.
And responsive web comes at a bare minimum if you want to work in one of these.
But to better understand from a business standpoint, we’ll say just this. A lot of studies have shown that people will choose to do business with the sort of things they like.
If they like your website and have had a good time on it, then they will certainly value you much higher than your competitors. Offering users the prospect of seeing your website from any screen device is a major bonus.
If you happened to be in the lookout for a company that can provide you with clear responsive solutions, and happened to live in Ireland, then check out this Web Design Galway Company at cliquedmedia.com.
It Helps With Social Media Marketing
One quite unusual benefit that your business gets by having a responsive website is the fact that it streamlines the rest of the marketing processes.
Social media plays an important role in getting your business out there. But why would you invest money in marketing your website if it doesn’t offer all the features such as being responsive?
Chances are, you will utilize social media to its potential to try and get customers over to your website. And this is something that is very common.
Look at ads on Facebook and Instagram, for example. If they don’t link to an account, then they will link to a website. And once you click on the ad, it will automatically take you there.
But will you stick around if the website looks all broken from your mobile device? Of course not. People want to see nice things and they want a streamlined experience.
A responsive website offers all that and a bunch more to your business.
Faster Load Time
This one is just as important as everything we talked about. But for some people, it is quite possibly the most important benefit. Namely, we’re well past the point of discovering and updating the technology that allows us to build websites.
What we do know is perfect it, shape it, and mold it to resemble the finished product. That’s why a lot of companies focus on perfecting their solutions, but they get their data from the customers.
Namely, various studies have been conducted on the interest a person has in your website. These studies found out that a person will not wait for more than three seconds for your website to load.
Once three seconds pass and your website haven’t loaded yet, they’re off to do business with your competitors.
And here is where responsive solutions come into play. Having a responsive solution means the thing to be optimized. And Google will value your website much higher than other websites if mobile users and tablet users can get their way around it.
But apart from that, a responsive web makes your solution much faster. For example, it involves compressing images, code, and various other factors that take up huge chunks of your internal memory.
The less memory heavy your website, the faster it will load. The faster the load time, the more customers will enjoy your website and stick around for longer.
It’s all about functionality and design, and responsive web involves both things.
You don’t have to take our word for it, simply power up your website from your mobile device or tablet and see whether you’ll enjoy it or not.
If the answer is no, then you better find a capable company of designers and developers that can make your website fully responsive to all screen sizes.