Web Development

The internet affects almost every aspect of our lives, including how we communicate, educate, buy various products, entertain, and much more. Therefore, it became crucial for every business to become visible in the virtual world.

If you want to boost your website’s online presence, it is crucial to build it in the right way. There are some options where even a beginner can create a website. However, advanced skills and more experience are core elements for a website that will reach the right results.

In that matter, you will have to start by learning more about different factors that can influence the popularity of your web page. Also, if you need assistance from professionals in web development, check out Apptension. Furthermore, we will introduce some tips to help you develop your web page.

1. Pay Attention to Visual Features


Keep in mind that the design of the landing page is the element that will instantly affect all visitors. The key is to provide good visual organization and organization where people can easily find what they are looking for while presenting the information with attractive visual features that will keep them more engaged.

It depends on the content that you are presenting, but there is always a way to make it more suitable for readers, even if the content is more complex. You can introduce different categories and charts that will make the research much easier. Also, you can add highlights and animations. People don’t like when they have to struggle and spend a lot of time while looking for some product, service, or information on any website, and that will most certainly lead to losing a lot of them.

2. Make It Mobile-Friendly

This is a core feature that you will have to integrate on your website due to the fact that most users these days are searching the internet with smartphones. Therefore, missing to make it optimized for mobile browsers can be a huge mistake.

Even if you are offering an app for mobile devices, be aware that some people might not be interested in installing another app on their phone.

3. Optimize the Content

Another very important element is related to the content that you will share on your website. There are some details that can make a huge difference, like the quality of your content, along with uniqueness, backlinks, and other elements.

The reason why this is so important is because the search engines will position your website in a much better way, which will lead to higher popularity, more visitors, and more of potential clients in the end. Dealing with this part is not simple, which means that hiring a professional is always the best option for those with a lack of experience and skills.

4. Social Media Integration

Popular platforms like Facebook and Instagram are crucial for the marketing strategies these days. Therefore, having profiles on these platforms in a must. Also, there is an option to integrate some features from these social platforms on your website, such as buttons for quick sharing of the content, comments, and more.

This is especially important for online stores. There are some changes made on social media where stores can be integrated on the platform, and a user can buy products without visiting the website. A lot of people find it convenient, and can help businesses to boost their sales.

5. It Must Be User-Friendly


We already mentioned that certain visual features can impact the popularity of the website. The same is for different functions integrated on the website as well. For example, if you are providing information about multiple categories, lack of quick research will make it less attractive since users will have to spend a lot of time to find the content they are looking for.

The same is when someone is trying to buy a product on your web page. You should use additional features related to location and payment options to instantly offer the right shipment plan. Also, you can use suggestion to help users find the best deal in a certain category.

There is a huge competition in almost every area today, and even some small details can make a huge difference. It is always a good idea to check your competition as well and see what solutions they are using.

The key is to make it easier for visitors to research your website, find different products or services, contact the support for additional questions, and never struggle with the payment process.

6. Don’t Forget the Analytics

Before you start using the data that you can get from analytics, it is crucial to have a plan that you will use to target potential clients. After that, the analytics will show you how good or bad your strategy is, and help you determine a better approach. It can show you how certain changes are affecting the number of visitors, sales, and other metrics.

7. Allow Personalization


One of the best approaches is to provide users with the ability to create a profile on your platform. That is especially beneficial for online stores and website with a lot of different categories. The advantage for users is that they can get only the content they are interested it.

This will also help you choose the right model of promotion and targeting potential customers. For example, if you are selling gadgets and hardware, you can focus on different groups by offering gadgets for phones and gaming equipment to younger people, while choosing something different for other groups.


The key is to have a good combination of visual and technical features that will make it easier and more engaging for visitors to check different content on your web page. The content must be attractive and straightforward while complexity in this part can lead to losing a lot of visitors. Most users will be interested in a web platform where they can find what they are looking for in shortest possible time.

About Erica Irvine

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