Language Tech: Examining the Billion Dollar Digital Industry

Following recent developments, a number of firms are rising to the challenge of delivering exceptional remote learning options. The pandemic has made life difficult for everyone, yet the great resources we can now access from the comfort of our homes provide a ray of hope.

Parents who stay at home, caretakers, and persons with impairments or diseases now have access to a whole new world of opportunities. Edtech firms from all around the world are contributing to this global phenomenon, leading to beneficial changes for many international students. Language technology that aids youngsters in learning their native language is also bringing about positive developments.


So, what’s new in the world of language technology?

Preply is a great example of a firm that has put language learning at the forefront of education, with courses available on international platforms. It is built on AI and gamification, and it responds to current trends by improving its material and giving gamified content both in and out of class.

According to Preply, learning may be made more enjoyable by using gamification and step-by-step online learning strategies. There are multiple options for game development and design. For example, an instructor may take a student on a VR-enhanced tour of famous locations and institutions to help them learn vocabulary, while self-paced material looks like a multiplayer fight between two students answering questions in a certain amount of time to achieve a higher score.

This is why educators, such as instructors and students, are now opting for tech-based learning equipment for the next generation. These programs can accommodate shorter attention spans and immediate pleasure; in other words, they can accommodate market changes.

Experts and investors believe that this rise is long-term; the benefits of digital learning, such as flexibility and the ability to learn at your own speed from anywhere in the globe, have proven to be undeniable. By 2025, the edtech business is expected to be worth a whopping $297 billion.

The main trends in the edtech market are: the merging of learning and entertainment using cutting-edge technologies (AI, AR/VR, gamification); a greater focus on improving student engagement and personalizing learning paths; and increased remote career options for teachers and improved education opportunities, particularly in the language learning sector.

The language learning area, in instance, makes up 21% of the global edtech business and has a lot of room for expansion. It reached £40 billion in 2024, with £7 billion going to online English as second language instruction. Educational services for school children of all ages account for roughly £2 billion of this total.

Furthermore, due to globalisation processes and corporations’ growing interest in recruiting multilingual professionals, many of whom originate from other nations or backgrounds, online English courses are becoming increasingly popular.

Another reason for the popularity of online language platforms is that, with the use of powerful data analytics and AI technology, learning processes become faster and more personalized, eliminating the need for a human instructor to assist.

Future demand

The remarkable rise in these types of programs is an indicator of future demand. Assume that a single AI software can help people learn languages at any level and from anywhere in the globe. In that scenario, it’s a huge indicator of long-term success on a variety of levels.


The advantages of learning a foreign language

Learning a language is a tremendous asset in a society where mobility is enabled. It is beneficial not only for traveling, but also for learning and professional opportunities in other countries. At any age, learning a second language allows us to improve a variety of mental capacities.

Because of the exposure to a range of cultures, learning a new language may contribute to more tolerance. According to certain research, being multilingual is linked to having a more cheerful perspective.

According to Eton Institute’s Language Development in the Workforce survey back in 2014, 89 percent of clients believe multilingual individuals bring value to the workforce, and 88 percent believe it is crucial to attract team members with language abilities. In today’s environment, being bilingual is unquestionably advantageous.

According to research from Moscow’s Higher School of Economics, learning a foreign language improves a person’s life; career and earnings development will be much higher. Russia and Austria, for example, had an 11 percent boost in profits, while Spain saw a nearly 39 percent gain. Foreign language abilities can help to reduce unemployment rates.

English was the most popular language to study, accounting for 58.3 percent of courses from January 1st to September 30th, 2024).

Following that are the following percentages: French 16.6%, Latin 10.2%, Spanish 8.2%, German 3.2 percent, and Italian 2.2 percent.

A multibillion-dollar business

Language development and education is a multibillion-dollar industry all over the world, and the internet has given it a huge boost. But what else is going on in the world in the name of language and technology?


Immersive education

Immersion opportunities are unrivaled. Webinars, zoom lessons, personal facetime conversations, and WhatsApp engagement all play a significant role in today’s language learning. Greater use of technology to link grandparents and grandchildren, whether internationally or locally, ensures the survival of the mother language.

Currently, there are various start-up education tuition organizations that focus on connecting and personalizing classes to improve the language learning they provide. They take into account the advantages of an online community and make the most of the relationships created in order to keep learning in general, and language learning in particular, alive.

There are materials available for whatever language you choose to learn. And now, organizations like Therapy Box, which have been around for centuries, if not more, are spending a lot of time and energy learning about how technology might help children with language development issues.

It’s an exciting moment to be a language learner and a techie. Whatever language you’d like to learn or what assistance you or your youngsters require to study their native tongue, you’ll almost certainly have a terrific resource right now. We have never been in a better position in the history of the globe.

About Lola Mays