7 Ways Small Businesses Can Utilize Digital Signage

Digital signage is not only for large businesses. With so many ways to advertise, you can easily do this or you can take advantage of the affordable prices designers provide to help scale up your venture. However, to reap the benefits of using it, you need to be strategic, and one of which is considering the current traffic in your establishment.

Effective Use Of Digital Display

Despite the size of your entrepreneurship, you’ll want to display your signage in a place where there’s high visibility to create an impression and engaging content. Here are ways to use the digital display for your small business:

Source: Division

1. Promoting Your Brand

Running a small business, especially if it’s a startup, is quite tricky. It would be best if you catch your target audience’s attention to create sales, and one way to captivate the interest of your market is to use a digital display.

Investing in graphic design is significant because it allows you to create an engaging and interactive way to engage and promote. If you don’t know how to do this, you can always visit sites like mandoemedia.com and other reliable firms to consult about creating your design.

For instance, you may be planning to put one in front of your shop. That’ll be an effective way to promote the small business and spur the interest of the passersby. When you install a signage, they’ll likely notice your shop and develop the curiosity to find out what’s inside it.

It’s best to place it in heavy-foot traffic. In this way, more people will see it, creating a higher chance of them visiting your shop.

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2. Creating Enticing Content

However, your display might be ineffective if it doesn’t emotionally reach your target audience, so try to utilize customer quotes and photos to let others know people are using your products and services. You don’t have to shell out thousands of dollars for a graphic designer to make your video and pictures for the graphic design as a simple presentation will do.

Maximize the role of the customers in your business and make them do the work for you. By doing so, you can establish a more credible way of marketing your business. If you have a social media account, capture the number of comments and likes your establishment has and highlight what they’re saying about your business. For instance, your previous clients may have posted a positive review using your product.

When you let potential clients see such things, you’re enticing them to try what you offer because most consumers believe previous clients’ testimonies before trying out a product.

3. Collecting Data

Likewise, you can also use it to gather data about your customers’ demography. Have your signage with sensors to help gather the reactions of potential customers to your advertisements. You can also use it to monitor their movement when inside your establishment.

With the collected data, you can set up services or products that’ll meet the expectations and requirements of your customers. Doing so will also help you save money because you’ll not spend on marketing strategies that won’t work.

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4. Enhancing Customers’ Recall Rate

Since most people are likely to remember ads they can relate to, you can use signage to let them be reminded of your business or brand. People are likely influenced by what they already know and are knowledgeable about, and they’d likely remember sound and videos more as compared to static illustrations.

What’s good about a digital display is it lets you do photo slideshows or videos for marketing. Also, you can blend them with effective and amusing content such as social media feeds and news. People are likely to recall these more, especially if they bump into them often.

For instance, you can place your advertisement at a bus stop and offer drinks or coffee when they sit and wait for a ride. Use a sensor so when the person sits, your ad will suddenly move and offer refreshments. In this way, whenever they see a bus stop, they’ll remember your ad, prompting them to buy your drinks while waiting at a bus stop.

5. Advertising Special Events And Items

People nowadays are more inclined to screens, so make use of the attention-catching effect of digital signage and install highly specialized ones to advertise special events and items.

You can also use it to inform your potential customers of what’s happening or coming from your organization. Whatever you’re promoting, a digital display can help your potential market notice time-framed products or services, so they’ll remember your offering when such times come.

Another way of maximizing screen-based announcements is to prompt guests about a forthcoming activity. For instance, if a celebrity will perform in your hotel or establishment, use your signage to create a buzz.

People can easily neglect posters and paper flyers. Thus, if you have a forthcoming big event or seasonal business event, keep your customers informed by putting on a catchy digital display.

Source: eventignite.com

6. Answering Frequently Asked Questions

You can also use your digital display to answer common questions about your business. Providing answers to queries would help clarify information, especially for first-time customers. For instance, notifying when is your opening and closing time during holidays or whether you’ll be operating for a specific date would guide people accordingly.

By knowing these answers, they’ll know when to shop and whether to stop by your business establishment during a certain day.

7. Amusing Customers

You can also entertain your customers by showing funny videos or popular shows on your digital display. Through this, you can persuade them to spend more time in your store.

This is important for businesses having long queues or lengthy processes. Don’t let your potential customers leave because of boredom. Keep them preoccupied with your clips so they can finish doing business with you.

Source: Valotalive


Having a small business doesn’t mean applying minimal effort only to your marketing strategies. With digital displays, you can potentially draw the attention of customers, too.

You can use it to grow your business by making your promotions enticing, informative, and captivating. Try the ways mentioned above and see how it can help your business.

About Lola Mays

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