How has technology changed the floral industry?

The technology has had a great impact on different trades, and the floral industry is no different. We are not talking only about the delivery service, but also about the art of arranging flowers, education, and of course, marketing. In the following article, we are going to tell you how this sector uses technology to improve their business and revenue.

Source: Randy Pennington

First of all, we have to discuss the delivery service. In the past, people would have to go to the nearest floral shop and design the bouquet themselves. The other option was to provide the florist with details such as which flowers they wanted to include, what was the occasion, and so on, and then the professional would create the arrangement. Then they would have to deliver the flowers themselves. It most cases this would not be a problem. However, it would be quite difficult to send flowers to someone who is in another town. Nowadays, customers can go through this entire process online. Not only do flower shops have an eCommerce website but now there are also smartphone apps. This means that all one has to do is to find the said shop online, choose the arrangement he likes the most, order it, leave some basic information such as a name and address, and pay it via credit card. If you want to see how this works firsthand check this.

This has greatly helped businesses to improve the customer experience. Today, people are not as patient as they used to be. When making a purchase online, they want to get all the relevant information immediately and they want to know when the product, in this case, flowers, will be delivered. In order to ensure that their customers are satisfied, businesses allow them to follow the shipment and have all the details at their disposal via their website or app. This also means that managers don’t have to spend a lot of time communicating with the customers, informing them about their order. Instead, they have more time to dedicate to creating new arrangements.

Source: the NY eCommerce Forum

Furthermore, the technology and the Internet have given us the opportunity to inquire about flower arranging skills. One can watch numerous YouTube videos to learn more about the craft, but if you are thinking about starting your own business, then you should take some online classes. Even though it might seem fairly simple, believe us, it is not, and you are going to need much more than what you can learn from DIY videos.

Finally, we have to mention the marketing aspect. Social media platforms have allowed the florists to showcase their talent and creations to thousands if not millions of people. By creating profiles on social media, not only can they display their work to a wide audience but also to advertise their shop and attract new customers by offering discounts and coupons. Plus, their followers have the opportunity to see all the arrangements and order them via the webpage.

All in all, these are some aspects of the floral industry that have been affected by technology in a positive manner. We cannot see what will happen next.

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